The National Hispanic Landscape Alliance is the result of an awakening among Hispanic-American landscape industry professionals to the importance and benefits of collective effort in protecting and advancing our interests. In the words of our president Chuy Medrano, "It was time. We had built a foundation for success through hard work and learning the business basics, but to take the next step we had to take a wider view, we had to look beyond what we were doing. We also had to look closer at ourselves. As we did that, we could better see opportunities and threats, and our strengths and weaknesses came into better focus too. As some of us started sharing more, we realized that we could help each other. It started there. Over the last few years there had been some efforts here and there, but there wasn't anything keeping it going unit we formed the NHLA."
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