Industry news for nursery operators, plant growers and breeders.
The wholesale nursery market plays a vital role in the green-industry supply chain. With hundreds of thousands of acres planted across North America, nursery operations of varying sizes provide containerized and field-grown trees, shrubs and perennials. Nursery growers make significant capital investments in their crops, many of which are in the ground or in containers for years before they’re ready for market. These nursery products grace home and commercial landscapes, city parks and urban forests. Nursery plants are vital to the economic and physical health of communities contributing to cleaner air, cleaner water,, wildlife habitats, lower utility bills, higher land values and happier citizens.
Nursery Management is the leading trade publication serving wholesale nursery growers. We provide the latest production, marketing and business management tips to help growers increase their profits.
Established in 1980, GIE Media, Inc. has grown from one publication into a leading marketing and communications business-to-business media company serving seventeen industries. The company goal of Group Interest Enterprises is to publish the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media in growth industries, with a quality standard based upon editorial value and market leadership.
GIE Media Inc., is headquartered in Valley View, Ohio and is privately owned by its founder Richard Foster. The company employs nearly 100 editors, publishers, sales representatives, marketers and other professionals.
In order to make a positive difference in the markets we serve and best serve our customers, the people of Group Interest Enterprises dedicate their energies to:
- Publish the highest quality business magazines, websites, e-newsletters, conferences, reference books and other forms of business media in growth industries, with a quality standard based upon editorial value and market leadership
- Control a leading market share of advertising and readership in all markets we serve
- Demonstrate corporate leadership through the highest standard of business ethics and human principles in all areas of our business
iSirc
GIE Data Solutions was formed in 2014 as a direct result of the development of the software systems iSirc ™ and TMI ™ by GIE Media’s software development team. Both systems specifically address the needs of the publishing industry, and are available by license through GIE Data Solutions.
As a publishing company, your audience data is the key to your success. Your data, however, is only as valuable as the tools you use to manage it. iSIRC provides publishers with a powerhouse solution that allows you to collect and control information on your print and digital brands, including your newsletters, white papers, webinars, events, and other products connected to your brand. iSIRC enables you to manage both controlled and paid circulation, and it satisfies the requirements of 3rd party audit companies such as BPA and Verified. It performs 100% in real time, providing instant access to your audience at all times.
Intelligent
-
Allows an unlimited number of demographic questions linked to your brand
-
Uses promotions for tracking efforts and batching for finding hard copy documents
-
Enforces strict qualification rules during subscription entry
-
Provides quick and easy customer service updates that do not affect qualification
-
Implements issue management to close an issue and verify print and digital counts
-
Includes reporting, import/export, and a sophisticated query system
-
Delivers the best duplicate record checking and data validation on the market
-
Saves changes in an audit history table for data tracking and trend analysis
Integrated
-
Manages all of your brand’s products in one integrated database
-
Connects to your website to get new subscribers and requalify existing ones
-
Attaches to a mapping service to geo-code addresses by latitude and longitude
-
Hooks into an SMTP email server to send eblasts directly from the system
Indispensable
-
Stops duplication before it happens
-
Validates data prior to committing
-
Provides an easy to use, but powerful query builder
-
Supports opt-outs for email, phone, fax and more
More information about GIE Data Solutions and its offerings can be found at www.isirc.com.