pure essentials ...products that enhance your life and become essential  
INNOVATIVE PRODUCTS FOR THE BACKYARD -- We are an entrepreneurial product development company, established to market innovative products. Our staff consists of interior designers, industrial designers, and consumer product marketers. Our products proudly carry our brand stamp of quality.

We excite the product categories that we participate in! Each product is the result of thoughtful development, with the end goal of delivering fun, functional, and fabulous products. Our products are INSPIRING - they enhance your day! Our products are FUNCTIONAL - they provide appropriate usefulness! Our products are INNOVATIVE - they solve problems in new ways!