Events / Trade Shows:  Trends, Education, Support
Lawn & Garden Professionals weekly e*NewsBrief tackles today's most relevant stories, Highlights & News of Trade Shows, Exhibitor updates, Speakers / Educational Programs.

New TED chief on the growing power of events
By: BizBash -- In the newly created role, Monique Ruff-Bell will help oversee TED's strategic direction, growth, and vision. Here, she discusses the growing recognition of event strategists as business leaders and revenue drivers.

Smart social media strategies for conferences
By: Associations Now -- Kristin Jones, social media manager at the Project Management Institute, is always looking for new ways to evolve the association's social media strategy to compliment the needs of the community both throughout the year and during events.

Events that forge emotional connections yield the greatest impact
By: Skift -- Tapping into the power of emotion helps inspire and motivate. It also fosters a deeper connection between attendees and the event itself, creating an experience that resonates.

Time to go all in for our next generation workforce
By: TSNN -- In January, the Exhibitions & Conferences Alliance (ECA) released its 2024 public policy agenda. The headline: ECA is "all in" on supporting government policies to help you attract and train the business events industry's future workforce.

Engaging the next generation of meeting attendees
By: Business Travel News -- Travel managers and event organizers will need to meet young professionals where they are, if they want to continue to have successful travel and meetings programs.

Trends report demonstrates the shifting demands of attendees and how to meet them
By: TSNN -- What do attendees want in 2024? The good news: More events, according to the latest Freeman Trends Report, "2024 Attendee Intent and Behavior." In fact, 92% of respondents said they will attend more in-person events in 2024 than in 2023, according to a comprehensive behavioral assessment of B2B events by global events company Freeman.

Smart social media strategies for conferences
By: Associations Now -- Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Organizers should give attendees what they want
By: Skift -- The latest Freeman Trends Report sheds light on a discernible misalignment between the offerings provided by organizers and the preferences of both attendees and exhibitors. It's time to close the gap.

The trade show swag people actually want
By: TSNN -- In the whirlwind world of trade shows, where hordes of companies are elbowing their way into the spotlight, making your mark is like a real-life game of "Where's Waldo."

Event planning for Gen Z: 8 characteristics to understand
By: TSNN -- Generation Z, commonly defined as those born between 1996 and 2012, is the most diverse generation in history, having grown up with technology embedded into their everyday lives and being more socially and environmentally conscious than previous generations.

Legacy of mentorship: Propelling the next gen of event professionals
By: TSNN -- Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.

Why midsize markets have big appeal for meetings and events
By: BizBash -- Christina Lewellen, executive director of the Association of Technology Leaders in Independent Schools (ATLIS), wanted to splurge on her attendees at the organization's annual meeting in spring 2023.

Legacy of mentorship: Propelling the next generation of event professionals
By: TSNN -- Bruno Giaccio Sr. was my first show floor mentor. He survived the Nazi invasion of Italy when he was six years old, emigrated to the Bronx before he was 18 and started his own upholstery business before joining the event industry and rising through the ranks.

What 2023 meant for the live event industry
By: Access All Areas -- As 2023 draws to a close, Access gauges the thoughts of event producers, promoters, venue operators and industry association heads as to how 2023 shaped up and what next year is likely to bring.

Why your metrics may need a second look
By: Associations Now -- How committed are your members to your value proposition? It might be shakier than your numbers are telling you. I'm thinking about this in light of an article I wrote on meetings metrics for Associations Now's latest batch of Deep Dive articles.

5 trade show industry trends to watch in 2024
By: TSNN / Trade Show News Network -- It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. The industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions.

Event-AI educational opportunities boom in 2024
By: MeetingsNet -- Here are some new details on MPI's A.I.-Enhanced Event Professional Certificate plus other education programs helping planners understand the power of artificial intelligence tools.

How to emphasize the 'wow' factor at your next trade show or event
By: TSNN / Trade Show News Network -- The live events industry is roaring back to life, but this trend is more than just the post-pandemic surge in attendance. Customers don't want the typical massive trade show or small business conference. They are increasingly demanding an experience.

Sustainable practices in the trade show industry: Carpet usage and beyond
By: TSNN / Trade Show News Network -- Sustainability is not just a trend within the trade show industry, it's a foundational aspect of our operations. A task force of exhibition industry leaders recently released a report, revealing significant data encouraging us to adopt more environmentally conscious practices.

68% of US event goers have attended a virtual meeting they wished was in-person
By: Hospitality Net -- After a surge in virtual meetings driven by the pandemic, nearly three-quarters of event goers now say they prefer in-person events to virtual ones, according to a recent Hilton survey.

Post-show recap: 3 takeaways from Meta Connect conference 2023
By: TSNN / Trade Show News Network -- Meta CEO Mark Zuckerberg kicked off the 10th annual Meta Connect developer conference on Sept. 27 at the company's headquarters in Menlo Park, California. At the company's first in-person conference since the start of the pandemic, Zuckerberg told the audience of developers, employees and journalists that Meta is "focused on building the future of human connection."

Trade Show News / Exhibitor Showcase: Invites, Promotions / Industry Updates


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